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When it comes to discovering markets or penetrating new segments, a restaurant has to take into account many variables. And although this open-mindedness is essential, in a sector as competitive as the hospitality industry, attracting millennials can be an impossible mission if the right tools are not used.
One of the techniques that we are used to WhatsApp Number Database both in the media and, increasingly, in the hospitality industry, is influencer marketing.
Influencer marketing and restaurants
The concept of influencer marketing was defined some time ago as that which consists of developing relationships with influential people who can help brands generate visibility for their products and services.
A classic example of influencer marketing can be found in the traditional and iconic Casa de la Troya de Trujillo in Cáceres, Extremadura.
A classic example of influencer marketing can be found in the traditional and iconic Casa de la Troya de Trujillo in Cáceres, Extremadura.
The Troy Inn
However, millennials do not usually act with the same patterns and behaviors as traditional customers. That is why influencer-based strategies aimed at attracting this audience must take into account these peculiarities:
Millennials are easily influenced; breaking myths, we will say that they are much more so than any of the previous generations.
Their icons are “virtual,” meaning they are on social media and in digital environments. And this realm is as real, if not more so, for millennials than any other.
His love/hate relationship with these icons is, in all cases, pure influence.
They usually enjoy, in addition to notoriety, huge audiences on their social profiles, especially those on Instagram and Twitter.
And these are found in practice, for rent for those brands that so wish.
For these reasons, it seems highly advisable, a priori, to use these profiles as tools for influence strategies , seeking objectives as varied as:
Gaining notoriety in the digital sphere
Improve the positioning of our brand on the Internet, where our largest potential audience is located
Launch locations, menus and even restaurant chains
Even fill the establishments
What can we do with influencers?
The actions that can be done with them are very varied; although there is one par excellence, which is also the one that is usually closest to the heart of the restaurateur, for a mere question of tradition. It is about paying homage to the famous person in question with the gastronomic specialties of the menu and trying to turn him into a regular customer of your restaurant. Of course, you cannot miss the photo with the owner, thumbs up and if possible in a frame where the business logo appears. This, despite not always being the best, is an option to consider very seriously.
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發表於 12:06:34