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Tell what types of pins each board contains at a glance. Create exceptional content Whether you’re creating content on Pinterest, on your blog, or somewhere else entirely, there’s one thing that’s a constant in good SEO — awesome content. Search algorithms across the web are much smarter than they used to be. They’re better at figuring out what users really want to look at, and they’re better at telling great-quality content from everything else out there. That said, the best way to help your Pinterest SEO is to create stellar content so good that people can’t resist engaging with it.
Pinterest users love helpful, unique, visually appealing ideas, so work on developing content like that as it relates to your brand and goals. Craft energetic, valuable captions to match, as well. Follow and engage with other users As is ICTP Conference 2017 the case with any social media platform, Pinterest is a community, so it’s important for your brand to interact with others. Follow plenty of different accounts to get your footing on the platform, but know that it matters who you follow.
The people on your follow list are powerful signals to Pinterest’s algorithm, as they help it decide who they’ll recommend your boards and account to. So choose accounts to follow that have similarities to yours — other brands in your industry and individual users similar to you. And the more popular and active those accounts happen to be, the better it will be for your Pinterest SEO. Engage with and share their content to better encourage them to do the same for you. Don’t leave video pins out of your strategy Video is red hot everywhere online right now, and with good reason.
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