True to the motto: Are you still talking or are you already doing it

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Infographics have also proven to be useful for presenting more complicated issues in a simple manner and for making the text interesting and clear at first glance (don't forget: the user only reads a maximum of 28 percent of the text). The basic rule is: pay attention to a balanced synthesis between content and social media marketing. So if you have already included a comprehensive infographic in a guide, create a slimmed-down version for Pinterest and link to your magazine for further information. In my opinion, this is the key to success, as you have several aces up your sleeve that together are at best unbeatable and a guarantee for traffic.

Make it snackable! Pug in front of huge bone You can easily prepare large Special Data pieces of content in a snackable way. If you're thinking you need to reinvent the wheel, let me tell you: there's nothing to worry about. Because your existing content can also be prepared in a snackable way. For example, are there topics on which you can subsequently create an infographic for Pinterest? Or do you have an interesting interview with an influencer in your magazine? In this case, you could pick out a relevant quote for a saying and post it on Facebook or Instagram. And if you offer podcasts or webinars, create meaningful teasers for your content to announce on Facebook or Instagram.Becoming active instead of just telling stories – that is the goal of storydoing.



But what does this story approach really mean and how does it differ from classic storytelling? I will answer this question and give you storydoing examples and tips for implementation. Man on spring in the desert Storydoing: a definition Get off your desk chair and into the adventure. A new term has been floating around the marketing world for a few years now: storydoing. Instead of telling stories, storydoing is about living stories and participating.  The reasons for the focus on storytelling are very simple: the channels and platforms for publishing storytelling have become more diverse, as the trends in storytelling in 2018 show. The “audience” not only demands entertainment, but also wants to participate.