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That is the path that no one in the history of humanity would ever follow. I know this is a very radical example, but often our strategies are based on words like that. And that is why, in order to define our metrics, we have to have very well-defined objectives . Let's look at some examples. Sales increase What are good metrics for that goal? organic leads; branded keywords (words directly related to the brand, for example, "rock content"); organic sales. Your strategy may not need a lot of traffic to achieve these goals.
Brand awareness What if your goal was to improve the perception Croatia Phone Number List of your brand in the market? number of keywords indexed (focused on the Buyer Persona ); organic (quality) traffic; brand keywords. Educate the market If the goal was to educate the market, what metrics would be good indicators? keywords (related to the market); organic traffic; content performance ( time on page pages per visit bounce rate ). The first step for you is to be able to analyze your current situation with quality, to understand exactly where you want to go with your strategy. If you don't know where you want to go, you'll never know when you got there.
Now that we have clarified this starting point, we can begin our practical part. Let's see how to make a good report! To teach you how to do the analysis, we will focus on the points that are the main pillars of an strategy. Priorities, as we said, will vary depending on your objectives. Then we will see how to do an in-depth analysis that generates conclusions and tasks based on the following main points: traffic; classifications; content performance; site health; backlink profile. Therefore, let's continue! Important note: The purpose of this content is not to explain how you will organize your analysis.
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