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Like NeverBounce and ZeroBounce. AI can help you use advanced computer science techniques and computational firepower to get insights from big data and customer data which includes customer behavior. Tools can help to write email copy, clean up lists, optimize send times and send automated newsletters. Check out the best AI and marketing automation tools to use. Look at your Competitors The best way to create a great email campaign is to look at successful ones that get replies within your industry or competitors. A tool like Mailcharts allows you to look at campaigns to gain insights from real-time and historical data. Let’s look at a few industries to give you examples. Email Marketing Tips for Special Sectors Email Marketing Tips for
Small Businesses As a small business, email marketing can be an effective way to drive engagement with your customers or prospects. One of the advantages of being a small business is that you know the needs of your customers. This will enable you to Exit Mobile Number List personalize content that will appeal to your audience. If you are a local business, leverage that knowledge to craft interesting subject lines and focus on solutions. For example, if you’re a coffee shop try ‘Manhattan: have a free morning coffee on us!’ You can also host or get involved in local events. Not
only can you promote your company there but you can encourage people to sign up for your mailing list or newsletter to get up-to-date with news or offers. Tip: Check out ‘Local SEO for Beginners: Improve Your Visibility Online’ to localize content and show up on local searches. Email Marketing for Insurance Leads As a high-value and long-term purchase, leads for insurance can take time to nurture and convert. Emails are an effective way to provide information to your prospects in a way that’s personal and helpful. Use workflows - Automated workflows can send emails based on behavior. So if you create workflows you can answer key questions or provide solutions based on what someone needs.
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