|
|
The initial switch from UA to GA4 can seem particularly daunting because the user interface experience is so different. Many of the UA metrics and reports have either been replaced or simply been moved. It feels like stepping into a brand-new world.But don’t panic! GA4 offers next-generation analytics designed for the future of measurement.
Although it will require an adjustment period if you are used to UA, GA4 is well worth australia mobile phone number persevering with and will give you unparalleled access to the data your marketing needs.In Google Analytics 4, you can track app and website data in the same place. All interactions are captured as events, meaning the data from apps and websites are unified. Which makes combining data and using it cohesively as part of a wider strategy much simpler.You will be able to track your customer’s journey across multiple channels and devices.
This will enable you to have a much more detailed and accurate data picture of your customer base. And more data, in the right hands, means more sales.There is a fundamental difference in the working of GA4 and UA. In UA, interactions were captured as many different hit types, including events, page views, social, transaction/e-commerce, user timing, and app/screen view.
|
|
發表於 11:41:33