These are: Search engine optimization () tools email marketing content marketing video marketing Interactive content Mobile Apps Tools for optimization testing & personalization Digital Asset Management & Marketing Resource Management Marketing Automation & Campaign Management Content Management & Web Experience These diverse MarTech solutions support marketeers in the development and management of digital content strategies. MarTech – Social Media Tools With the development of social media marketing a large number of social media tools have of course migrated to the marketing departments.
These can be systematized into the following functions: call analytics Events meetings and webinars moible number data Sales & eCommerce Influencer Marketing customer experience reputation management Social Media Marketing & Monitoring Of course the use of various social media channels also requires the use of the respective social media tools . However the trend is clearly towards overarching suits that bundle a large number of channels. Certificate course Social Media Manager MarTech.
Tools for marketing management Marketing team collaboration tools marketing process tools and collaborative teamwork tools are on the rise. The spectrum ranges from classics such as Office and Sharepoint to modern agile marketing tools. team Agile & lean management recruiting Budgeting & Finance The selection of individual MarTech tools should not be left to the simple quick impulse of the moment or the sales activities of the sales of these tools. The selection should be made with a specific needs analysis testing of the tools and the use of user cases to check the performance and use of the tools. Always remember: A fool with a tool is still a fool! The variety of MarTech solutions is almost unmanageable.
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