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Let's now go into detail about the techniques for exploiting social media channels to obtain better results from the marketing program. Analyze behavioral data and social interactions To understand the social behavior of your interlocutors, you can analyze the type of content that generated the most interactions clicks, comments, likes and shares). By seeing what the target audience is really interested in, you will be able to discover their challenges and therefore know how to help them, perhaps by offering similar content.
If the prospect uses Twitter , you can read which posts he shares usually because he agrees with a statement wedding photo editing service or finds it particularly useful) and write about the topic and then offer him the link. Su LinkedIn, target e sui prospect. Still talking about traditional techniques, generic email campaigns can still be part of your marketing plan, but their open rate is quite low. Social profiles, on the other hand, provide many useful clues to start a truly productive conversation that offers value to the prospect. Social networks are certainly a precious resource within the marketing strategy of a B B company, not only for access to data regarding prospects and customers, but also for.
The enormous sharing potential that can come from the automatic publication of company blog posts on these channels. The preliminary phase of defining the typical customer will serve to dispel doubts about the platform used and the real usefulness of social media. In fact, it may happen that you discover that prospects have a LinkedIn profile but only check it once a month perhaps not even opening their InMail box) and therefore the whole strategy loses importance. To find out which channels can be useful for your business strategy, contact us and book a FREE consultation! Improve B B customer loyalty with digital marketing Published by Valeria.
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