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Map out your contentHowever, if this content is not mapped out to the specific interests and needs of each persona, it will not be viewed or shared and it will certainly not yield any brand ambassadors, added Mark Nardone, executive vice president of business development and marketing at marketing and PR agency Pan Communications.This means marketers must identify what content would be of unique interest to each persona and map these interests using a diagram, Brickman said.marketing funnel“In your content library diagram, map their content interests to your buyer’s lifecycle. What content would be of greatest interest to your buyer and most useful in nurturing them down the conversion funnel at each interaction.
Brickman added. “For example, an ecommerce site selling cookware might see Benin WhatsApp Number that a user viewed various cake pans. that would help make preparing the batter easier. Use this map as a guide to help plan your content production, inventory and deployment.”Further, Brickman said organizations may need an account-based marketing platform such as Marketo or Eloqua in order to deploy content.“This will give them a single view of their customer and a platform to deploy personalized content to those customers across various owned and paid marketing channels,” he added.4. Create your personalized contentThis, in turn, enables brands to deliver on the original objective: Personalized content.Email is an obvious example. In fact, Tink Taylor, president of email marketing automation platform dotmailer, pointed to analytics firm Jupiter Research, which found relevant emails drive 18 times more revenue than broadcast emails.
Email for ecommerce can get really personal,” added Victor Ramirez, owner of digital marketing agency An Abstract Agency. “MailChimp now has automated tools for WordPress and Shopify sites that send personalized emails based on whatever you like. Did they abandon the cart on a spatula? Send an email with four different model spatulas with a similar price range – not just a product email of other things in stock.”personalized targeting and segmentationBut email personalization isn’t limited to customers – it also holds true when it comes to outreach to promote content or to form partnerships with journalists,
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