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It's about transforming the way businesses and organizations operate so they are more successful. Good content is relevant to your target audience. Great content also offers a level of cultural relevance. Why? Culture contains the implicit ideas, beliefs, beliefs and theories of the world in which we live. Culture is what ultimately drives us and our decision making. So, letting your content speak through a filter of cultural relevance will make you much more likely to resonate and build meaningful, lasting relationships with your target audience. Frank Thomas - digital director & corporate communications.

ADIDAS Before we dig even deeper into content marketing in , let's do an -point recap of what we've learned so it sticks in our minds Quality > quantity The quality of content is much more important than quantity. We need to create authentic, honest, clear content, aimed at seo expater bangladesh ltd value rather than product. Audiences are smart and will see content that pretends to be one thing, but is actually a veiled attempt to generate transactions Content Relevance To create quality content, put yourself in your reader's place and ask yourself these questions Is it relevant? Is it educational? Does it add value? If you don't know the answer you can always ask your users Indifference Your real competitor is buyer inertia, apathy and indifference.



Quality content leverages user concerns to break the ice of customer indifference and encourage deeper engagement with you Audience True quality content attracts buyer personas because it is useful and/or entertaining. Evaluate your content with the right KPIs sales, brand awareness, increased leads, shorter conversion time, etc. Manage teams toward real business goals, not just vanity metrics like page views, impressions, and likes Strategy You need to develop a strategy that ensures you produce the right content for the right audience, i.e. content that responds to specific needs.