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It sometimes happens that this does not concern a product that you have in your catalog. The questions asked by Internet users can be much broader. If they type “warranty periods” or “store” in your search bar, your engine must be able to offer them results such as your T&Cs page or a banner with the address of your physical store. These informational searches are rarely handled well by e-commerce sites.Take the opportunity to look into the issue and get a head start Anhui Mobile Number List on your competitors . - Offer relevant results thanks to synonym management The terms you use on your site are not necessarily those that your visitors will use during their searches. Your tool must therefore be able to understand the words entered and associate them with those present on your product sheets or category pages.
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For example, if you sell dessert plates, but your users prefer the term “small plates,” a smart engine will connect the two and provide results that suit your visitors. According to the Baymard Institute, % of internal search engines mismanage synonyms. Just imagine what that could mean in terms of lost sales... - Don’t forget the filters to refine searches on your e-commerce site Just like suggestions, faceted (or filtered) navigation allows Internet users to refine their request in order to obtain more precise results . This functionality is essential for sites offering a large number of references. Indeed, selecting filters allows for a better user experience, since your visitors do not need to enter long queries, which are often sources of errors.
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